Report Metrics Explained: Clicks, CR, EPC, Payout, Revenue and Profit
Clicks
Number of times tracking links were clicked. TrackOG tracks both Gross (all clicks) and Unique (one per user per offer per day).
Conversions
Successful postback matches. Statuses:
| Status | Meaning |
|---|---|
| Pending | Received, not yet approved |
| Approved | Confirmed, counted for payout |
| Rejected | Did not meet quality criteria |
| Cancelled | Auto-cancelled by a rule |
Conversion Rate (CR)
(Approved Conversions ÷ Clicks) × 100
A drop in CR with steady clicks = traffic quality issue or broken postback.
Example: 1,000 clicks, 28 conversions → CR = 2.8%
Revenue
Total advertiser owes you for approved conversions.
Payout
Total you owe affiliates for approved conversions.
Profit
Revenue − Payout — your margin.
Example: ₹60,000 revenue − ₹45,000 payout = ₹15,000 profit
EPC (Earnings Per Click)
Revenue ÷ Clicks
The single most-used metric by affiliates to decide which offers to promote.
Example: ₹60,000 ÷ 1,000 clicks = ₹60 EPC
Frequently Asked Questions
Q: Gross vs Unique clicks — which should I use for reconciliation? A: Unique clicks — they count each user once per day. Most networks reconcile on unique clicks.
Q: Revenue shows ₹0 but I have approved conversions. Why? A: Revenue is ₹0 or empty on the offer. Edit the offer and set the correct revenue amount.
Q: An affiliate's EPC dropped suddenly. What should I check? A: Check if offer payout or CR changed. Also check if the affiliate changed traffic source.
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