MMP Integration in TrackOG
A Mobile Measurement Partner (MMP) attributes mobile app installs and in-app events to the right traffic source. Connecting your advertiser's MMP to TrackOG brings install-level data into your panel.
Where to find it
Integrations > MMP tab
Why use MMP integration?
- Streamlines conversion data flow from the MMP
- Supports in-app event tracking beyond installs
- Reduces postback configuration errors
Supported MMPs
Common MMPs: AppsFlyer, Adjust, Branch, Singular, Kochava. Check your Integrations tab for the current list.
General setup process
- In TrackOG, note the postback URL format from Integrations > MMP
- In the MMP dashboard, add TrackOG as an integrated partner or add a postback URL
- Map the click ID parameter: TrackOG uses
{click_id}— map this to the MMP's equivalent click ID parameter - Test with a test install: verify conversion appears in Advertisers > Debug Postback
The click ID is critical
The tracking link must pass TrackOG's click_id to the MMP, and the MMP must return it in the install postback.
Example tracking link:
https://yourdomain.trackog.net/c?oid=73&affid=21&g1={idfa}&g2={gaid}
Frequently Asked Questions
Q: Can I track in-app events (not just installs) through TrackOG? A: Yes — using Goals. Create a goal for each in-app event and have the MMP fire goal-specific postbacks.
Q: The advertiser uses AppsFlyer. Where do I add TrackOG? A: In AppsFlyer, add TrackOG as an integrated partner or set a custom postback URL pointing to your TrackOG postback endpoint.
Related articles
- Integrations Overview
- Goals and Multi-Event Tracking