Conversion Tracking Methods: Server Postback, IFrame Pixel, Image Pixel and Web SDK
Where to find it
Offers > Create Offer > Tracking & Status Settings > Conversion Tracking
The four methods
Server Postback (S2S) — Recommended
The advertiser's server sends an HTTP request to TrackOG when a conversion happens. No browser, no cookies required.
Pros: 100% accurate, works with ad blockers, no browser dependency, real-time attribution. Cons: Requires developer integration on the advertiser's side.
IFrame Pixel
An invisible 1×1 px iframe on the thank-you page. User's browser loads it, firing a request to TrackOG.
Pros: Easy — paste one line of HTML. Cons: Blocked by ad blockers, iOS Safari (ITP), privacy settings.
Image Pixel
A transparent 1×1 pixel image on the thank-you page. Even simpler than IFrame.
Pros: Simplest implementation. Cons: Same limitations as IFrame, less data capacity.
Web SDK — Cookieless
TrackOG's JavaScript SDK for advanced cookieless tracking.
Pros: Works without cookies, cross-device accuracy. Cons: Requires JS integration, more complex setup.
How to choose
| Advertiser has… | Use |
|---|---|
| Backend development team | Server Postback |
| Access to thank-you page HTML only | IFrame or Image Pixel |
| Modern web needing cookieless tracking | Web SDK |
Frequently Asked Questions
Q: Can I change the tracking method after an offer is live? A: Yes — edit the offer and update Conversion Tracking. Update the advertiser integration accordingly.
Q: What happens if the pixel is blocked by the browser? A: The conversion is not recorded. Server Postback is not affected by browser settings.
Q: Which method do professional affiliate networks use? A: Server Postback (S2S) is the industry standard — most reliable and accurate.
Related articles
- Set Up Advertiser Server Postback (S2S)
- How TrackOG Tracking Works