Set Up Advertiser Server Postback (S2S)
Server-to-server (S2S) postback is the most reliable conversion tracking method. The advertiser's server calls TrackOG's server directly — no browser or cookies needed.
Before you begin
- Offer exists with Server Postback selected
- Advertiser Offer URL includes
{click_id}
The postback URL format
https://yourdomain.trackog.net/postback?click_id={CLICK_ID}&goal={GOAL}
Replace {CLICK_ID} with the actual click ID received from the tracking link.
Optional parameters
| Parameter | Use |
|---|---|
goal | Goal name matching what's defined in TrackOG (e.g. lead, deposit) |
revenue | Override revenue for this conversion |
payout | Override payout |
status | approved / pending / rejected |
Giving the URL to the advertiser
- Share the postback URL with the advertiser's technical team
- They fire this URL from their server when a user converts
- Tell them to fire from their server, not the user's browser
Test the setup
Advertisers > Debug Postback — check postbacks are arriving and see any errors.
Frequently Asked Questions
Q: No conversions arriving. What should I check first?
A: Confirm {click_id} is in the Advertiser Offer URL. Then check Advertisers > Debug Postback for any 404 or 400 errors.
Q: Conversion status is always Pending. Why?
A: The advertiser may not be sending a status parameter. TrackOG defaults to Pending when no status is provided.
Q: Can I have multiple postback URLs for one offer? A: Contact your account manager for multi-postback configuration options.
Related articles
- Debug Postbacks and Pixels
- Conversions Not Showing? Step-by-Step Checklist