Goals and Multi-Event Tracking
Goals let you track multiple conversion events within one offer — each with its own payout and revenue.
Example: A trading platform offer has three goals:
- Registration — Revenue ₹80, Payout ₹50
- First Deposit — Revenue ₹450, Payout ₹300
- Trade Completed — Revenue ₹150, Payout ₹100
Where to find it
Offers > [Offer] > Edit > Revenue and Payout > Default Goal + Add Goal
Setting up goals
- Default Goal Name — primary event (e.g. Lead, Install)
- Revenue + Payout for default goal
- Click Add Goal for secondary events
- Each additional goal: name, revenue, payout
How the advertiser fires goal-specific postbacks
Include the goal name in the postback URL:
https://yourdomain.trackog.net/postback?click_id=abc123&goal=first_deposit&revenue=450
If no goal parameter: TrackOG uses the Default Goal.
Private goals
A private goal is visible in admin but not to affiliates. Use for internal tracking (e.g. Advertiser Invoice Received).
Turn on Cancel Conversions with Private Goal in Settings > Tracking to auto-cancel conversions matching only private goals.
Frequently Asked Questions
Q: Can the same click trigger multiple goals? A: Yes. Registration and Deposit can both fire — each generates a separate conversion record and payout.
Q: What is the difference between Default Goal and extra goals? A: Default Goal is the primary event affiliates optimise for. Extra goals track secondary events. If no goal name is in the postback, TrackOG uses the Default Goal.
Q: How do affiliates see goal-level performance? A: In their Affiliate Report, if you enable it in Settings > Affiliates > Conversion Report Status.
Related articles
- How to Create an Offer in TrackOG
- Set Up Advertiser Server Postback (S2S)
- Goals Report