How TrackOG Tracking Works: From Click to Conversion

The six steps

Step 1: Affiliate shares the tracking link

https://yourdomain.trackog.net/c?oid=6&affid=21&g1=fb_campaign

Step 2: User clicks — TrackOG records it

TrackOG receives the click, records it with a timestamp and creates a unique click ID (e.g. abc123xyz).

Step 3: User is redirected with the click ID

TrackOG forwards the user to the advertiser's URL with the click ID appended: https://abcfinance.com/apply?clickid=abc123xyz

The advertiser must store this click ID with the user's session.

Step 4: User converts on the advertiser's page

User fills the form, makes the purchase or installs the app.

Step 5: Advertiser sends the conversion back

https://yourdomain.trackog.net/postback?click_id=abc123xyz&goal=lead&revenue=600

Step 6: TrackOG attributes the conversion

TrackOG matches the click ID to the original click, attributes the conversion to the correct affiliate and updates your reports.

Why the click ID is critical

If the click ID is not passed to the advertiser in Step 3, there is nothing to return in Step 5 — conversion cannot be attributed. Always include {click_id} in the Advertiser Offer URL.

Conversion tracking methods

Frequently Asked Questions

Q: What is the click ID used for? A: It uniquely identifies each click so TrackOG can match a conversion postback to the original click and the affiliate who sent it.

Q: What if the advertiser doesn't return the click ID? A: The conversion cannot be attributed to any affiliate. Work with the advertiser's technical team to ensure click_id is stored and returned.

Q: Can one click produce multiple conversions (goals)? A: Yes. A single click can trigger multiple goal postbacks (e.g. Registration, then Deposit) — each is recorded as a separate conversion event.

Related articles

• Tracking Macros Reference
• Set Up Advertiser Server Postback (S2S)
• Conversion Tracking Methods: S2S, Pixel, Web SDK