How TrackOG Tracking Works: From Click to Conversion
The six steps
Step 1: Affiliate shares the tracking link
https://yourdomain.trackog.net/c?oid=6&affid=21&g1=fb_campaign
Step 2: User clicks — TrackOG records it
TrackOG receives the click, records it with a timestamp and creates a unique click ID (e.g. abc123xyz).
Step 3: User is redirected with the click ID
TrackOG forwards the user to the advertiser's URL with the click ID appended:
https://abcfinance.com/apply?clickid=abc123xyz
The advertiser must store this click ID with the user's session.
Step 4: User converts on the advertiser's page
User fills the form, makes the purchase or installs the app.
Step 5: Advertiser sends the conversion back
https://yourdomain.trackog.net/postback?click_id=abc123xyz&goal=lead&revenue=600
Step 6: TrackOG attributes the conversion
TrackOG matches the click ID to the original click, attributes the conversion to the correct affiliate and updates your reports.
Why the click ID is critical
If the click ID is not passed to the advertiser in Step 3, there is nothing to return in Step 5 — conversion cannot be attributed. Always include {click_id} in the Advertiser Offer URL.
Conversion tracking methods
| Method | How it works | Best for |
|---|---|---|
| Server Postback (S2S) | Advertiser's server calls TrackOG | Most reliable; no cookies |
| IFrame Pixel | Invisible iframe on thank-you page | When S2S not available |
| Image Pixel | Single pixel image on thank-you page | Lightweight backup |
| Web SDK | JavaScript SDK, cookieless | Modern web without S2S |
Frequently Asked Questions
Q: What is the click ID used for? A: It uniquely identifies each click so TrackOG can match a conversion postback to the original click and the affiliate who sent it.
Q: What if the advertiser doesn't return the click ID? A: The conversion cannot be attributed to any affiliate. Work with the advertiser's technical team to ensure click_id is stored and returned.
Q: Can one click produce multiple conversions (goals)? A: Yes. A single click can trigger multiple goal postbacks (e.g. Registration, then Deposit) — each is recorded as a separate conversion event.
Related articles
- Tracking Macros Reference
- Set Up Advertiser Server Postback (S2S)
- Conversion Tracking Methods: S2S, Pixel, Web SDK