What Is TrackOG? Platform Overview & Core Concepts
TrackOG is an AI-powered performance marketing and affiliate tracking platform. It records every click, impression and conversion your partners send, attributes each conversion to the right affiliate, and calculates what you earn from advertisers and what you pay to affiliates.
Example: A loan brand pays you ₹500 for every approved lead. You share the offer with 20 affiliates. TrackOG gives each affiliate a unique tracking link, records which affiliate sent each lead, and shows your revenue, payout and profit in real time.
Who uses TrackOG
| You are… | You use TrackOG to… |
|---|---|
| Affiliate network | Manage advertisers and affiliates, distribute offers, pay partners accurately |
| Advertiser / brand | Run your own affiliate program and track partner-driven sales |
| Agency / media buyer | Track campaigns across traffic sources and optimise spend |
The core building blocks
| Term | What it means in TrackOG |
|---|---|
| Advertiser | The business that pays for results (sales, leads, installs) |
| Offer | What you promote: destination URL, objective, payout, targeting |
| Affiliate | A partner who sends traffic to your offers using a tracking link |
| Tracking link | A unique link per offer and affiliate, e.g. https://yourdomain.trackog.net/c?oid=6&affid=21 |
| Goal | A conversion event — registration, deposit, purchase |
| Postback / Pixel | How a conversion is reported back to TrackOG |
| Revenue / Payout / Profit | Advertiser pays you / you pay affiliate / you keep |
How a conversion flows through TrackOG
- Affiliate shares your tracking link
- User clicks → TrackOG creates a unique click ID
- User redirected to advertiser's page with click ID in URL
- User converts → advertiser sends click ID back via postback
- TrackOG matches click ID → attributes conversion to correct affiliate
- Conversion appears in your reports; affiliate can be notified
Where to find things in the sidebar
- Dashboard – performance at a glance
- AI Chat – create, find and explain using natural language
- Offers, Affiliates, Advertisers – manage your network
- Reports – every report and log
- Integrations – offer import, MMP, ecommerce, Facebook CAPI
- Smart Offers – Smart Links and Filler Rules
- Settings – panel branding, domains, tracking, API keys, email
Frequently Asked Questions
Q: What is the difference between an Affiliate and an Advertiser? A: An Advertiser is the brand that pays for results (and pays you). An Affiliate is the partner who sends traffic (and is paid by you).
Q: Is TrackOG only for affiliate networks? A: No. Brands running their own affiliate programs and agencies managing performance campaigns also use TrackOG.
Q: Do I need technical knowledge to use TrackOG? A: The panel is designed for non-technical users. Advanced features like postback setup and API integration are technical, but the built-in AI Chat can guide you through them.
Related articles
- Understanding the TrackOG Dashboard
- Quick Start: Launch Your First Offer and Track a Conversion
- TrackOG Glossary A–Z
Ask TrackOG AI
"Explain the difference between revenue, payout and profit with an example."