Goals Report
The Goals Report shows conversion performance broken down by individual goal — ideal for multi-event offers like fintech (Registration + Deposit) or mobile (Install + Purchase).
Where to find it
Reports > Goals Report
What you'll see
Each row = one goal on one offer:
- Goal Name — event name (Registration, First Deposit, Purchase)
- Offer — which offer this goal belongs to
- Conversions — approved, pending, rejected per goal
- Payout — total payout for this goal
- Revenue / Profit — financial performance
How to use it
Track the funnel: Compare Registration vs First Deposit conversions — the ratio shows advertiser's lead-to-deposit rate.
Spot profitable goals: If First Deposit has much higher EPC than Registration, focus affiliate traffic on deposit-optimised channels.
Identify underperformers: If a goal has many conversions but high rejection rate — discuss quality criteria with advertiser.
Frequently Asked Questions
Q: A goal shows 0 conversions but the offer has conversions. Why? A: All conversions may be on the Default Goal. Check if advertiser is sending the goal name in the postback.
Q: Can I set different payouts for different goals? A: Yes — set each goal with its own payout in Offers > Edit > Revenue and Payout.
Q: Can affiliates see goal-level reports? A: Only if enabled in Settings > Affiliates > Conversion Report Status.
Related articles
- Goals and Multi-Event Tracking
- Build a Custom Report