Smart Link Report
The Smart Link Report shows how your Smart Links are performing — which destination offers receive traffic, conversion rates and profit.
Where to find it
Reports > Smart Link Report
What you'll see
- Smart Link Name — the configuration
- Clicks / Unique Clicks — traffic through this Smart Link
- Conversions — attributed conversions
- CR — conversion rate
- Revenue / Payout / Profit — financial performance
- Breakdown by destination offer within each Smart Link
How to use it
Distribution check: Confirm percentage splits are working. If one offer consistently receives more than its set percentage — investigate.
Offer optimisation within Smart Links: Some destinations outperform others. Use this data to adjust distribution — send more traffic to high-performing offers.
Fallback traffic: If large % hitting fallback URL — filters may be too restrictive.
Frequently Asked Questions
Q: My Smart Link has 3 offers. Can I see performance per destination? A: Yes — the Smart Link Report shows breakdown per destination offer.
Q: How do I verify the percentage split is accurate? A: Compare each offer's click % in the report vs your configured split. Minor variations are normal; large discrepancies need investigation.
Related articles
- How to Create a Smart Link in TrackOG
- Build a Custom Report