Offer, Affiliate and Advertiser Reports
The three standard reports give you a pre-built view from three angles — by offer, by affiliate, and by advertiser.
Where to find them
Reports > Offer Report / Affiliate Report / Advertiser Report
Offer Report
Shows each offer's performance over your date range. Sort by Profit to find top earners. Sort by CR to find offers with poor conversion rates.
Key columns: Offer, Clicks, Unique Clicks, Conversions (Approved/Pending/Rejected), CR, Revenue, Payout, Profit, EPC
Affiliate Report
Shows each affiliate's performance — traffic sent and how much converted.
Key columns: Affiliate, Clicks, Conversions, CR, Payout, EPC
Watch for affiliates with very high clicks but near-zero CR — possible bot traffic or offer mismatch.
Advertiser Report
Performance per advertiser — revenue, traffic volume and conversion contribution.
Key columns: Advertiser, Clicks, Conversions, Revenue, Profit
Common tasks
| Task | Go to | Action |
|---|---|---|
| Find offers losing money | Offer Report | Sort Profit ascending |
| Identify best affiliate | Affiliate Report | Sort Payout descending |
| Prepare advertiser invoice | Advertiser Report | Filter by advertiser, export CSV |
Frequently Asked Questions
Q: Can I see offer performance for one specific affiliate? A: Yes — Custom Report with Group By = Offer, filter by affiliate. Or click affiliate name in Affiliate Report and drill down.
Q: Conversions showing as Pending, not Approved. Should I be concerned? A: Pending means received but not yet confirmed. If staying Pending too long, check with advertiser about their approval timeline.
Q: How do I export report data? A: Click Export button in any report — downloads as CSV for further analysis.
Related articles
- Report Metrics Explained
- Build a Custom Report
- Reports Overview