TrackOG Glossary A–Z
Quick reference for terms in TrackOG and performance marketing.
A
Advertiser — The brand or company that pays for conversions. In TrackOG, you create an advertiser account for each brand.
Affiliate — A partner who promotes your offers using tracking links and earns a payout per valid conversion. Also called a publisher.
API Key — A credential granting external tools access to the TrackOG API. Always scope to minimum required permissions.
C
CAP — A limit on clicks, conversions or revenue an offer can receive in a period.
CAPI (Conversions API) — Facebook's server-to-server integration for sending conversion data to Facebook Ads Manager.
Click ID (click_id) — A unique identifier TrackOG generates for every click. Passed to the advertiser and returned in the postback to attribute the conversion.
CR (Conversion Rate) — (Approved Conversions ÷ Clicks) × 100. Measures how effectively clicks convert.
D
Default Goal — The primary conversion event on an offer (Lead, Purchase, Install). Conversions without a specified goal name go here.
E
EPC (Earnings Per Click) — Revenue ÷ Clicks. Revenue generated per click. Affiliates use EPC to evaluate which offers to promote.
G
g1–g15 — Sub-parameters in the tracking link that pass custom data (campaign, ad set, creative) into reports.
Goal — A named conversion event with its own payout and revenue. One offer can have multiple goals.
Gross Clicks — Total clicks including repeat clicks from the same user.
M
Macro — A placeholder in the Advertiser Offer URL replaced with real values on each click. e.g. {click_id}, {aff_id}.
MMP (Mobile Measurement Partner) — A third-party platform (AppsFlyer, Adjust) that tracks mobile app installs and in-app events.
O
Offer — A promotion for an advertiser with defined URL, objective, payout, targeting and tracking method.
P
Payout — The amount you pay an affiliate per valid conversion.
Pixel — Browser-based tracking (IFrame or Image) that fires when a user's browser loads the thank-you page.
Postback — A server-to-server HTTP request sending conversion data from advertiser to TrackOG (or TrackOG to affiliate). Also called S2S postback.
Profit — Revenue − Payout. Your margin per conversion.
R
Revenue — The amount the advertiser pays you per valid conversion.
RTT (Retargeting Tag) — A JavaScript snippet placed on the advertiser's site to build retargeting audiences from tracked traffic.
S
S2S (Server-to-Server) — Direct server communication without a browser. The most reliable conversion tracking method.
Smart Link — A single tracking link that routes traffic to multiple offers based on percentage split, category or tags.
Source — Sub-parameter ?source=facebook identifying the traffic source. Appears in reports.
T
Tracking Link — Unique URL per offer and affiliate: https://yourdomain.trackog.net/c?oid=ID&affid=ID
U
Unique Clicks — One click per user per offer per day, regardless of how many times they click.
W
Web SDK — TrackOG's JavaScript SDK for advanced cookieless conversion tracking.
Frequently Asked Questions
Q: What is the difference between Revenue and Payout? A: Revenue = what you receive from the advertiser. Payout = what you pay the affiliate. Profit = Revenue minus Payout.
Q: What is the difference between a Postback and a Pixel? A: A postback is server-to-server (no browser needed). A pixel requires the user's browser to load a tracking image on the thank-you page.
Q: What is the difference between Gross and Unique Clicks? A: Gross counts every click. Unique counts each user once per offer per day.
Related articles
- How TrackOG Tracking Works: From Click to Conversion
- Report Metrics Explained