Moving to TrackOG from Another Platform

Switching tracking platforms is significant — but with the right plan you can migrate without losing data, breaking links or missing conversions.

Golden rule: run both platforms in parallel

Never switch abruptly. Run TrackOG and the old platform simultaneously for at least 7 days to verify TrackOG is recording correctly before turning off the old system.

Step 1: Set up TrackOG foundations

1. Configure custom domains (Settings > Domains)
2. Set panel branding (Settings > Panel)
3. Set up SMTP (Settings > SMTP)
4. Invite team members (Team Members)

Step 2: Import or recreate advertisers

Use Offer Integration if your old platform is supported (HasOffers, Affise, Everflow, Swaarm) — this imports advertisers and offers automatically.

Otherwise: export advertiser list from old platform → create them in Advertisers > Create Advertiser.

Step 3: Import or recreate offers

Option A — Offer Integration (fastest): Integrations > Offer Integration — TrackOG pulls offer catalogue automatically.

Option B — Manual: Recreate offers in TrackOG. Focus on top 20 offers first (they drive most volume).

Critical: Update each offer's Advertiser Offer URL to include {click_id} from TrackOG tracking links.

Step 4: Migrate affiliates

Create affiliates in TrackOG and inform them of: new login URL, new tracking link format.

Step 5: Update postback URLs

For each advertiser:

1. Generate TrackOG postback URL for their offers
2. Share with their technical team
3. Run both old and new postbacks simultaneously during parallel run
4. Verify conversions arrive in TrackOG before turning off old postback

Step 6: Macro mapping

Step 7: Parallel run (7–14 days)

Compare click volumes daily. Verify conversion counts match (1-5% discrepancy is normal). Check postback logs in both platforms.

Step 8: Final cutover

1. Inform affiliates to use TrackOG links exclusively
2. Remove old platform postbacks from advertiser systems
3. Set old platform to read-only for historical reference

Frequently Asked Questions

Q: Will historical data transfer to TrackOG? A: Historical data stays in your old platform. TrackOG starts recording from activation. Export important reports before shutting down the old system.

Q: How long does a full migration take? A: With Offer Integration: 3-5 days setup + 7-14 days parallel running. Without auto-import: add time for manual offer creation.

Q: Conversions clicked on old platform but converting after switch — what happens? A: During parallel run, keep both postback URLs active. Some conversions may need manual entry in TrackOG via Offline Conversions.

Related articles

• Offer Integration: Import Offers Automatically
• Tracking Macros Reference
• Offline Conversions: Add Manually