Revenue and Payout Models in TrackOG
Last updated: September 17, 2026
Every offer has two values per goal: Revenue (from advertiser) and Payout (to affiliate). Profit = Revenue − Payout. TrackOG calculates all three automatically.
Example: Revenue ₹600, Payout ₹450 → Profit ₹150 per lead. 100 leads = ₹60,000 revenue, ₹45,000 payout, ₹15,000 profit.
Where to find it
Offers > Create Offer > Revenue and Payout
Fields explained
| Field | What it does |
|---|---|
| Type | Revenue/payout model (Fixed = both fixed amounts; other models in dropdown) |
| Currency | Offer currency e.g. INR |
| Default Goal Name | Primary conversion event name e.g. Lead |
| Revenue | Amount advertiser pays you per conversion |
| Payout | Amount you pay affiliate per conversion |
Best practices
- Always set Revenue, even for test offers — otherwise Profit shows ₹0
- Keep a margin buffer for rejected/cancelled conversions
- Use Goals for different amounts per event type
Frequently Asked Questions
Q: My profit shows negative. What happened? A: Payout is higher than Revenue. Check both fields and correct the values.
Q: Revenue shows ₹0 but I have approved conversions. Why? A: Revenue field is ₹0 or empty on the offer. Edit the offer and set the correct revenue amount.
Q: Can I set different amounts for different goals? A: Yes. Add goals in the offer and set separate Revenue and Payout for each.
Related articles
- Goals and Multi-Event Tracking
- Report Metrics Explained: Clicks, CR, EPC, Payout, Revenue and Profit