How to Create an Offer in TrackOG
An offer is what you promote for an advertiser — it defines the destination URL, who can promote it, what traffic is allowed, and how much you earn and pay.
Example: "Home Loan – Lead (IN)" for advertiser ABC Finance — Objective: Leads, Tracking: Server Postback, Visibility: Private, Geo: India, Revenue ₹600, Payout ₹450.
Before you begin
- Advertiser exists in Advertisers
- You have the advertiser's landing page URL
- You know revenue and payout amounts
Where to find it
Offers > Create Offer
Step 1: Offer Details
- Objective — Conversions, Sale, App Installs, Leads, Impressions or Clicks
- Advertiser — search and select
- Title — clear name affiliates will recognise
- Advertiser Offer URL — paste URL + add
{click_id}macro:https://example.com/lp?clickid={click_id}&aff={aff_id} - Preview URL (optional) — landing page preview for affiliates
- Description / KPI (optional) — quality rules e.g. CR > 2.8%, no incentivised traffic
Available macros: {click_id} {offer_id} {camp_id} {aff_id} {source} {g1} (click View More for full list)
Step 2: Tracking & Status Settings
- Conversion Tracking — Server Postback / IFrame Pixel / Image Pixel / Web SDK
- Status — Active to receive traffic
- Redirect Type — 302 (default)
- Primary Tracking Domain — your custom tracking domain
- Visibility — Public / Private / Ask Permission
Step 3: Targeting
- Devices: All / Desktop / Mobile / Tablet
- Operating System: ALL or specific
- Terms & Conditions: optional affiliate acceptance
Step 4: Revenue and Payout
- Type: Fixed (both fixed amounts) or other models
- Currency: e.g. INR
- Default Goal Name: e.g. Lead
- Revenue: what advertiser pays you
- Payout: what you pay affiliate
- Geo Coverage: ALL or Add Country — non-listed geos rejected
Step 5: Save
Click Create Offer.
Field reference
| Field | Required | Purpose |
|---|---|---|
| Objective | Yes | Sets offer type and default goal |
| Advertiser | Yes | Links to paying advertiser |
| Title | Yes | Display name |
| Advertiser Offer URL | Yes | Destination with macros |
| Conversion Tracking | Yes | How conversions are reported |
| Status | Yes | Active = accepts traffic |
| Revenue / Payout | Yes | Amounts per conversion |
| Geo Coverage | No | Allowed countries |
Frequently Asked Questions
Q: What happens if I don't add {click_id} to the URL? A: Conversions cannot be attributed. The advertiser has no click ID to return, so TrackOG can't match the conversion to the original click. Always include {click_id}.
Q: Can I edit an offer after creating it? A: Yes. Go to Offers > All Offers, click the offer name, make changes and save. Changes apply to all new clicks immediately.
Q: Can affiliates see the revenue I earn? A: No. Affiliates see only their payout amount, never your revenue or profit.
Related articles
- Offer Objectives Explained
- Revenue and Payout Models in TrackOG
- Offer Visibility: Public, Private and Ask Permission